50 Years of Mobility & Comfort with Honda Philippines, Inc.

The motorcycle manufacturer remains committed to delivering durable, reliable, quality products to Filipinos

In the photo (L-R) Juan Gerry Datario (AVP Business Admin), Jomel Jerezo (VP MC Sales & SCM), Sayaka Arai (President), Kohei Yamamoto (EVP Manufacturing), Yasunori Miyamoto (VP Finance), Maria Fe Quijano (AVP Finance & IT)

Tanauan City, Batangas – [May 24, 2023] – Honda Philippines, Inc. (HPI), the No.1 motorcycle manufacturer in the country, marks a once-in-a-lifetime milestone as it celebrates its 50th year of providing high-quality, innovative, and reliable motorcycles to bring the joy of mobility and comfort to every Filipino.

To kick off the anniversary celebration, HPI introduced its newly-appointed and first female president, Ms. Sayaka Arai, to guests and stakeholders at an event in HPI Plant located in Tanauan City, Batangas. Arai san also led the production line roll-off ceremony of HPI’s commemorative model. special models.

“As we celebrate this milestone, we remain committed to realizing Honda’s global vision to serve people worldwide with the joy of expanding their life’s potential. This achievement is a testament to HPI’s goal of ensuring continuous reponse to customers’ ever-changing mobility needs,” said Arai san.

Sayaka Arai (HPI President)

Honda Philippines, Inc. Associates 50^th Anniversary Formation

Five decades of mobility & comfort to Filipinos

Established as Mariwasa-Honda in 1973 in the Philippines, the company started producing motorbikes with an annual production of 4,700 units. In 1976, the company created the TM110 model for the tricycle market, followed by the underbone motorcycle Honda C70 and on and off-road motorbikes XL125 models in 1977.

HPI then released the powerful TM125 in 1979, the TM110S model in 1980, and the first TMX155 for heavy-duty tricycle use in 1981 pioneering the four-stroke aircooled engine in the country.

In 1983, Honda Motor Co. Ltd took majority ownership which gave birth to Honda Philippines, Inc. The company then launched the XL125SR model to the Philippine market.

From there, HPI continued the tradition of bringing new motorcycles to deliver mobility and comfort to Filipinos. Among the products introduced were the C70DD Econopower in 1984 and the trendy PF50 in 1989.

Honda then unveiled the C100 Dream model in 1996 which were well-appreciated by many Filipino motorists including the Wave110 motorcycle in 2000. In 2002, the company released the ANF125, NF100, and XRM Dual Sports, a uniquely designed model for Filipino customers that leads HPI to the No. 1 position in the motorcycle industry.

In 2003, the company celebrated its 30th anniversary. To mark its 30 years of progressive partnership with the Filipino people, HPI launched the TMX125 and the limited edition XRM110. This was followed by the Wave 125S, XRM110, and XR200 motorbikes in 2004.

In February 2005, HPI produced its 1 millionth motorcycle units and held a groundbreaking ceremony in its new Batangas plant, a factory that would then become the country’s largest motorcycle manufacturing plant. A year later, HPI made the big move from Parañaque to the new and more advanced manufacturing facility in Batangas. In 2007, the XRM125 was introduced.

By 2008, the company produced a total of 2 million motorcycles and successfully released the XRM RS125 model. This was followed by Honda BeAT and Wave Dash 110 in 2009 and the CB110 in 2010.

In 2011, the company unveiled the CBR150R and Scoopy models and achieved an accumulated production of 3 million motorcycles. HPI then introduced the TMX Supremo motorcycle the following year. To mark its 40th anniversary in 2013, the company achieved a total production of 4 million units, later growing to 5 million in 2016.

The popular Click125i and Click150i models, "The Game Changer"  launched in 2018, totally dominated the game in the Philippine market which, made HPI achieve the No.1 market share in the automatic (AT) segment back in 2020.

In 2019, a series of new models were launched like Genio, ADV150 and Supra GTR150  to further cater to a wider selection for their riding needs. That same year, HPI attained an overall production of 6 million motorcycle units

By the year 2020, the company had its first successful localized automatic (AT) production of Honda BeAT, followed by the release of the new line up of the Airblade150.

In 2021, HPI unveiled the improved version of TMX125 Alpha, XRM125, along with the new PCX160, DIO and the latest 500cc series line up - the CBR500R and CB500X.

Click 125 HPI 50^th Anniversary Commemorative Unit

HPI reached an accumulated production of 7 million motorcycles in 2022. The New model CB150X waas launched  along with the introduction of other 160cc series such as the automatic (AT) Click160, Airblade160 and ADV160. The latest version pf the Click125 " The Ultimate Game Changer" model made its second successful localized automatic  (AT) production.

“HPI has reached these milestones with the help of everyone involved in the company and, more importantly, with the unwavering support of the Filipino public. It is an honor for us to provide Filipinos with mobility, comfort, and even more job opportunities through our motorcycles. Rest assured that we will aim to continue improving our customers’ daily lives by enabling them to experience Honda’s innovations found in our every product and service that exceed their expectations,” added Arai san.

Key milestones of Honda's motorcycle business in the Philippines:

May 1973                    Mariwasa Honda, Inc. established, motorcycle production commenced

May 1983                    10^th Anniversary of HPI Motorcycle Production

December 1983          Honda Philippines, Inc. established

May 1993                    20^th Anniversary of HPI Motorcycle Production

May 2003                    30^th Anniversary of HPI Motorcycle Production

February 2005            Cumulative production reached 1 million units

April 2006                    Transferred to a new factory in Batangas

April 2008                    Cumulative production reached 2 million units

February 2011             Cumulative production reached 3 million units

May 2013                    40^th Anniversary of HPI Motorcycle Production

January 2014              Cumulative production reached 4 million units

September 2016         Cumulative production reached 5 million units

January 2019              Cumulative production reached 6 million units

August 2022                Cumulative production reached 7 million units

May 2023                    50^th Anniversary of HPI Motorcycle Production

Profile of Honda Philippines, Inc.:

Establishment:            May 24, 1973

Location:                     Batangas Province

Representative:           Sayaka Arai, President

Capital:                        US$ 76.74 million

Capitalization Ratio:    99.62% Honda group companies

Business:                    Production, sales, services of motorcycles

Production Capacity:  640,000 units per year

Model Line-Up:          

AUTOMATIC: CLICK125i, BeAT STD/ISS, DIO, CLICK160, AirBlade160, PCX160 CBS/ABS, ADV160

CUB: XRM125 Series, Wave RSX, RS125, Supra GTR150

LMC (BUSINESS): TMX125α, TMX Supremo

LMC (SPORTS-ON):  CB150X, CBR150R

LMC (SPORTS-OFF):  XR150L, CRF150L, CRF300L, CRF300 Rally

OFF SPORTS (NON-STREET LEGAL):  CRF125R, CRF150R, CRF250R, , CRF450R, CRF250RX,

BIG BIKE (ADVENTURE): CB500X, XL750 Transalp, X-ADV, CRF1100L Africa Twin, CRF1100L Africa Twin Adventure Sports 

BIG BIKE (SPORTS): CB500F, CB650R, CB1000R 

BIG BIKE (SUPER SPORTS): CBR500R, CBR650R, CBR1000RR-R FIREBLADE SP

BIG BIKE (TOURER): Rebel500, Rebel1100, CL500, Gold Wing

For more details about HPI, visit its website at www.hondaph.com. Stay updated on Honda’s newest products and promos by following Honda Philippines, Inc. on Facebook and Instagram (@hondaph_mc), or contact (02)-8581-6700 to 6799 and 0917-884-6632.

***