Las Piñas City, Philippines—March 24, 2018—Honda Philippines, Inc. (HPI) capped its 14-day invasion of SM Southmall in Las Piñas City, Philippines.
To celebrate the final day of the Honda Las Piñas Invasion, Honda announced its plan to maximize its Above-the-Line campaign this 2018, and engage in more activities that Filipinos love.
This is in line with Honda’s newly launched brand campaign ONE DREAM, which serves to inspire Filipinos of different cultural backgrounds and personalities to be One People, One Love, One Honda. Despite their differences, Honda aims for Filipinos to ride as one with ONE DREAM.
This campaign started with Honda’s tie-up with the Philippine Basketball Association (PBA,) the most prestigious basketball league of the country.
“With this campaign, Honda strives to be closer to the hearts of Filipinos through the sport that they love. Hopefully, this will be a tool for them to realize their dreams,” said Mr. Daiki Mihara, President of HPI.
Another highlight of the event is the launching of the products that would provide the joy of mobility – the newest commuter motorcycles from the Automatic and Sports segments.
In the Automatic (AT) segment, Honda unveiled the new stripes design and nine exciting colors of The New Honda BeAT, created especially for the young and fashionable Filipino taste. Honda also unveiled its flagship Automatic (AT) model The All-New PCX150 – which exudes class and style with its elegant and premium design while maintaining a relaxing driving position for the rider.
Honda also unveiled a new color variant from the high, on-road sports segment – The New CBR150R in Mat Gunpowder Black, which now features a new stripes design that makes it more aggressive and speedy. Meanwhile, on the off-road sports segment Honda revealed The All-New CRF150L which embodies the striking and aggressive image of the CRF250R, which makes riders courageous in undertaking off-road pursuits.
Honda will continue with its series of activities relating to ONE DREAM, leaving future events for the public to look forward to.