< back to Events
03 December 2016

Honda Ushers a Gen-S Kind of Christmas at SM Mall of Asia


Honda Philippines, Inc. (HPI) will be ushering a Gen-S kind of Christmas beginning on December 3 at the SM Mall of Asia by presenting its latest scooters and Sports motorcycles to the increasing Filipino motorcycle riders and enthusiasts.


The premiere motorcycle company would be holding court at SM Mall of Asia for 23 days or until Christmas Day. It is the fourth in a series of mall event that HPI is doing as part of its sustained information campaign about its motorcycle offerings ideal for today’s Filipino Gen-S riders.


The Honda Gen-S Main Display and Satellite Display Areas are located at the Entertainment Center of SM Mall of Asia while the Test Drive Area is at the SM by the Bay.     


The opening ceremony of the Honda SM Mall of Asia event shall kick start with a free concert from the popular Parokyani Edgar band as an early Christmas treat of HPI to the Filipino Gen-S riders.


The event seeks to reach out to riders and motorists who wish to be part of the Gen-S. It is also a testament to how Honda Philippines gives importance and initiate efforts to strengthen its partnership with its local dealers in Pasay City and nearby areas.


The SM Mall of Asia event shall also highlight to the public HPI’s latest scooter, the All-New Honda BeAT, which was officially launched on November 26.


The All-New Honda BeAT is a reflection of HPI’s dedication in developing trendsetting and groundbreaking scooters for the young, fun, sporty, and stylish millennials. It comes with a slim but sharp form. It also looks sportier with its new design wheels and tubeless tires while exuding that tech-savvy feel with its semi-digital meter panel with ECO indicator.


During the unveiling of the latest scooter, Daiki Mihara, President of HPI, stated that the company has been pioneering innovation that blends design catering to the modern taste of the Filipino youth. He explained the All-New Honda BeATcomes out in exclusive Filipino colors and graphics, giving the Gen-S riders, the coolest and smartest models to choose from.


The All-New Honda BeAT guarantees excellent performance for its 110cc liquid-cooled engine as part of the groundbreaking Honda Smart Technology with enhanced Smart Power (eSP) features. It also hasadvanced environment and safety features including the idling stop system (ISS) wherein the engine automatically stops and produces zero exhaust emissions during brief stops, adding to its superb fuel efficiency. It also features the Combined Brake System (CBS) for optimum braking balance between the rear and front tires.


Honda has been unveiling new breed of motorcycles for the Gen-S since last year. The company introduced its scooter lineup that includesthe All-NewClick 125i,Zoomer X,BeAT-FI (ISS), the Standard BeAT, and just recently, the All-New BeAT.  It also has a topnotch Sports lineup composed of the RS150, the Repsol edition of RS150, the RS150R Matt Black, the CB150R, and the CBR150R. These motorcycles give the Gen-S riders the right reasons to soothe their high expectations for excellent engine performance, affordability, and style.


Honda Philippines and throngs of Gen-S riders are expected to be in full force during the opening ceremony of the SM Mall of Asia event in the afternoon of December 3 which begins with a motorcade of more than 250 Honda motorcycle riders and enthusiasts along Macapagal Avenue, the CCP Complex, Roxas Boulevard, and culminating at SM Mall of Asia.


PBA courtside reporter and TV personalityApple David shall be hosting the opening programpeppered withloads of entertainment and highlighted by the unveiling of the latest scooteroffering from the company - the All-New Honda BeAT.


The short program shall culminate with a free concert of the popular Parokyani Edgar band.


There will also be plenty of activities in the duration of the 23-day Honda Gen-S event at SM Mall of Asia, including the Daily Stamp Card Activity, weekly raffle and exciting gamesin which the public can get a chance to get cool prizes from Honda.