APRIL 8, 2018
Sta. Rosa, Laguna—April 8, 2018—Honda Philippines, Inc. (HPI), the number one motorcycle manufacturer in the Philippines, brought a splash of colors to the still breezy summer in Southern Luzon as it ties up with Color Manila (CM) for one of the biggest colorful running events in the country. This followed-up the success of the first run in Clark, Pampanga last March 18 which excited around 2,000 runners.
“We want to spread the excitement and fun in different cities in the Philippines,” said Mr. Jomel Jerezo, General Manager and Department Manager of the Motorcycle Business Planning Department of HPI during the first leg in Clark. “Through this, we can relate our products to the interests of the millennials through their fun lifestyle.”
HPI sponsors five legs of the event, as with its current brand campaign ONE DREAM, Honda wants to bring the fun and youthful vibe of its most colourful Automatic (AT) model The New Honda BeAT that matches the theme of Color Manila, as well as to support the active lifestyle of Filipino millenials.
Runners, who were splattered with different colors after the run, posed with Honda’s display of equally colourful automatic models at the photobooth. Also included in the display is the All-New PCX150, the latest automatic model that matches the modern and fashionable taste of millennials. There was no shortage of hues as friends, families, and co-workers smiled for their souvenir shots.
To add to the excitement, Honda organized games for participants that offered them exclusive Honda merchandise. The Honda ONE DREAM dance craze got the crowd energized as three groups of runners busted out their best moves to the tune of Honda’s new anthem, with the best team winning a gift pack from HPI.
CM Paradise Run – Laguna Leg attracted around 2,000 runners who took part in the colourful fun run. It included three race distances in 3K, 5K, and 10K.
The race was capped off with music from the DJ at the CM Color Festival where runners can have fun and dance while colored powders are thrown in the air.
Founded in 2012, Color Manila is the pioneer of colorful and fun concept runs in the Philippines. Runners can choose to join different concept runs that aim to spread the excitement and fun in running one city at a time. This exciting lifestyle is also what Honda aims to express to the active and fun-loving Filipino millennials.
Aside from supporting CM’s goals, HPI also advocates helping less-privileged children achieve their dreams through the said partnership in its Manila leg. The children will have the privilege to experience the fun that any young Filipino should have along with all the participating runners. Color Manila is open to interested runners for upcoming legs, starting with the Manila leg this May 27, the Cebu leg this June, and the Cagayan de Oro leg this August.
For more information, follow Honda Philippines, Inc. on Facebook – www.facebook.com/hondaph/ or visit their official website – www.hondaph.com You can also visit www.colormanila.com or follow their Facebook and www.facebook.com/colormanila/ and twitter @Colormanila.
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